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A Joint Publication of
 
 
  True Banking Advertisement Tariff
Advertisement Description Size Rate
(Single Insertion)
  Pak Rs.      US$ (Int’l)
Contractual Rate
( Min. 1 Year )
  Pak Rs.      US$ (Int’l)
Full Page Color - Ordinary A4 70,000              1400 60,000              1200
Back Cover A4 95,000              2200 80,000              2000
Inside Front Cover A4 85,000              1800 70,000              1600
Inside Back Cover A4 85,000              1800 70,000              1600
Premium Insertions
Centre - Spread A4 X 2 140,000              2600 120,000            2400
Inside Cover Gate Fold A4 X 2 140,000              2600 120,000            2400
1/3 Page Vertical Ad   35,000               600 30,000             500
Photo Classified
½ Page   40,000               750 35,000              600
 
NOTE:
  1. All the contractual rates are valid for one calendar year only.

  2. Fixed positions will be on the first come first served basis.

  3. Cancellation charges will be deducted according to the terms and conditions.

  4. The management reserves the right to refuse and/or, suspend publication of any advertisement without giving any reasons.

  5. All advertisements are accepted in good faith. The management of True Banking accepts no responsibility regarding the bona fides of the advertisers.

  6. Managerment holds no liability in case of damage to or loss of artworks, film positives etc.

  7. In case of a dispute, Lahore (Pakistan) will be the place of jurisdiction for legal purposes.

  8. Special colors will be charged 50% extra than the applicable rates.

  9. Complete assembled artwork on file or on disc (Quark, PageMaker, Photoshop, High quality PDF or jpg format). All font files must be provided by the company.
 
 
 
 
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